Equal Rights Campaign

Sightsavers

Client

Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.

Audience

• United Nations
• Attendees
• Public

My role

• Design lead
• Creative direction

Brief

Initially to launch the 2019 #EqualUN campaign to an audience of UN professionals and attendees of the Commission on the Status of Women to generate engagement around #EqualUN on Twitter and raise awareness and profile of #EqualUN campaign with target audiences.

Approach

I created a simple, memorable, and effective design that quickly conveys the message and hashtag. The identity works cross-platform on mobile, Social Media, and large format. I used die-cut placards to create a unique element to the campaign at its initial stages to create intrigue with delegates at the UN conference. Other deliverables included a printed invitation, email invitation, pull-up banners, photo-corner banner, Social Media assets, and a cross-fold campaign manifesto.

Cross-fold manifesto open
Packard designs
Image showing the A4 advert for the campaign
4 pull up banners showing the campaign graphics
A5 invite leaflet front and back

Results

The campaign was a success and engaged with people attending the event and also others who saw the hashtag and photos taken in the photo-booth which were posted on Twitter. This led to the campaign being developed into the EqualWorld campaign.

EqualWorld Social Media Assets 

women leadership animated GIF
health_care_05

Selected Works

Brand DevelopmentSightsavers

SDGs CampaignSightsavers

Annual ReviewSightsavers

Website Blog DesignSightsavers

Website RedesignChange Grow Live

Annual ReportChange Grow Live

Brand RefreshChange Grow Live

Contacts Mobile AppChange Grow Live

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© Tom Morton 2021