Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.
• United Nations
• Design lead
• Creative direction
Initially to launch the 2019 #EqualUN campaign to an audience of UN professionals and attendees of the Commission on the Status of Women to generate engagement around #EqualUN on Twitter and raise awareness and profile of #EqualUN campaign with target audiences.
I created a simple, memorable, and effective design that quickly conveys the message and hashtag. The identity works cross-platform on mobile, Social Media, and large format. I used die-cut placards to create a unique element to the campaign at its initial stages to create intrigue with delegates at the UN conference. Other deliverables included a printed invitation, email invitation, pull-up banners, photo-corner banner, Social Media assets, and a cross-fold campaign manifesto.