Equal Rights Campaign



Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.


• United Nations
• Attendees
• Public

My role

• Design lead
• Creative direction


Initially to launch the 2019 #EqualUN campaign to an audience of UN professionals and attendees of the Commission on the Status of Women to generate engagement around #EqualUN on Twitter and raise awareness and profile of #EqualUN campaign with target audiences.


I created a simple, memorable, and effective design that quickly conveys the message and hashtag. The identity works cross-platform on mobile, Social Media, and large format. I used die-cut placards to create a unique element to the campaign at its initial stages to create intrigue with delegates at the UN conference. Other deliverables included a printed invitation, email invitation, pull-up banners, photo-corner banner, Social Media assets, and a cross-fold campaign manifesto.

Cross-fold manifesto open
Packard designs
Image showing the A4 advert for the campaign
4 pull up banners showing the campaign graphics
A5 invite leaflet front and back


The campaign was a success and engaged with people attending the event and also others who saw the hashtag and photos taken in the photo-booth which were posted on Twitter. This led to the campaign being developed into the EqualWorld campaign.

EqualWorld Social Media Assets 

women leadership animated GIF

Selected Works

Brand DevelopmentSightsavers

SDGs CampaignSightsavers

Annual ReviewSightsavers

Website Blog DesignSightsavers

Website RedesignChange Grow Live

Annual ReportChange Grow Live

Brand RefreshChange Grow Live

Contacts Mobile AppChange Grow Live

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© Tom Morton 2021