I have over 20 years of experience as a designer – working in design agencies and building in-house design teams. I have skills in product, service, digital and graphic design. For the past 15 years, I have focused my career on helping purpose-led organisations improve their design, innovation, and communications approach to become more user-centric.

I like to take a Design Thinking and Systems Thinking approach to solve complex problems – to help discover user needs and behaviours, business objectives, and wider interdependencies and opportunities – to create products and services that improve people’s lives and nudge systemic change.

I have over 20 years of experience as a designer – working in design agencies and building in-house design teams. I have skills in product, service, digital and graphic design. For the past 15 years, I have focused my career on helping purpose-led organisations improve their design, innovation, and communications approach to become more user-centric.

I like to take a Design Thinking and Systems Thinking approach to solve complex problems – to help discover user needs and behaviours, business objectives, and wider interdependencies and opportunities – to create products and services that improve people’s lives and nudge systemic change.

I have over 20 years of experience as a designer – working in design agencies and building in-house design teams. I have skills in product, service, digital and graphic design. For the past 15 years, I have focused my career on helping purpose-led organisations improve their design, innovation, and communications approach to become more user-centric.

I like to take a Design Thinking and Systems Thinking approach to solve complex problems – to help discover user needs and behaviours, business objectives, and wider interdependencies and opportunities – to create products and services that improve people’s lives and nudge systemic change.

I have over 20 years of experience as a designer – working in design agencies and building in-house design teams. I have skills in product, service, digital and graphic design. For the past 15 years, I have focused my career on helping purpose-led organisations improve their design, innovation, and communications approach to become more user-centric.

I like to take a Design Thinking and Systems Thinking approach to solve complex problems – to help discover user needs and behaviours, business objectives, and wider interdependencies and opportunities – to create products and services that improve people’s lives and nudge systemic change.