Annual Review

Sightsavers

Client

Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.

Audience

• International staff
• Individual donors
• Major donors
• MPs
• Institutional funders
• Social Media audiences

My role

• Design lead
• Creative direction
• UX design
• UI design
• Stakeholder presentations
• Implementation

Brief

Design a fresh and engaging annual review for Sightsavers, communicating the achievements of
2014-15 in a simple and engaging way that works cross-platform. 

Approach

I developed a design that could not only work for the traditional printed annual review, but also for a digital version. I created an A4 printed report and a bespoke responsive website that could be shared via links on emails and Social Media, and enhanced with animated Gifs to engage users to click through and view the digital version of the report.  

A laptop and iPhone showing the Annual Review
Long scroll desktop website design screenshots
Annual review front cover and inside spread
Annual review inside spread
Annual review double-page spread close up
Annual review pages
Annual review double page spread

Animated Gif created for Social Media to promote the Annual Review

Results

Utilising engaging photography, iconography and infographics to create a bold and fresh design using the brand colours to differentiate between the three main areas of eye health, policy, and neglected tropical diseases. This proved to be one of the most well-received annual reviews to date, within the organisation and end-users, and also lead the way to a new graphical approach for communications within the organisation.

Selected Works

Brand DevelopmentSightsavers

SDGs CampaignSightsavers

Website Blog DesignSightsavers

Website RedesignChange Grow Live

Annual ReportChange Grow Live

Brand RefreshChange Grow Live

Contacts Mobile AppChange Grow Live

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© Tom Morton 2021