Annual Review

Client

Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.

Audience

• International staff
• Individual donors
• Major donors
• MPs
• Institutional funders
• Social Media audiences

My role

• Design lead
• Creative direction
• UX design
• UI design
• Stakeholder presentations
• Implementation

Brief

Design a fresh and engaging annual review for Sightsavers, communicating the achievements of
2014-15 in a simple and engaging way that works cross-platform. 

Approach

I developed a design that could not only work for the traditional printed annual review, but also for a digital version. I created an A4 printed report and a bespoke responsive website that could be shared via links on emails and Social Media, and enhanced with animated Gifs to engage users to click through and view the digital version of the report.  

Animated Gif created for Social Media to promote the Annual Review

Results

Utilising engaging photography, iconography and infographics to create a bold and fresh design using the brand colours to differentiate between the three main areas of eye health, policy, and neglected tropical diseases. This proved to be one of the most well-received annual reviews to date, within the organisation and end-users, and also lead the way to a new graphical approach for communications within the organisation.

Want to know more?

Send me an email at: 
tom@tommortondesign.com

© Tom Morton 2025