Brand Refresh

Change Grow Live

Client

Change Grow Live is a national health and social care charity helping people with challenges including drugs and alcohol, housing, justice, health and wellbeing.

Audience

• UK public
• Internal staff
• Design agencies
• Freelancers

My role

• Design lead
• Creative direction
• Stakeholder presentations
• Implementation

Brief

Review and update the Change Grow Live brand to better reflect the organisation and how it works – aligning to the revised organisational values – to its external audiences. This included a revised logo, font, colour scheme, Tone of Voice, website, and other design assets in order to create consistency and continuity for multiple touchpoints including print, digital, video, and Social Media.

Approach

I used Design Thinking – specifically the 'Double Diamond' approach, for this project – to discover opportunities to improve the brand, define what direction to take the brand refresh, develop ideas aligning to the findings,  and deliver it through our touchpoints starting initially with the website which was launched in 2019.

Brand guidelines printed brochure showing the logo and how to use it
cgl_1080p-images02
9 page examples from brand guidelines
Image of 4 iPones with teh mobile website design
3 pull-up banners
Front cover of the brand guidelines
A tablet device showing Chane Grow Live's website home page
Image of a lanyard branded

Results

Increased brand trust and consistency across touchpoints by developing and creating:

  • Revised logo
  • Revised colour scheme
  • Design principles
  • Brand guidelines
  • Motion graphics templates for openers, lower thirds, and end frames
  • Website redesign
  • Improved accessibility on digital touchpoints

Selected Works

Brand DevelopmentSightsavers

SDGs CampaignSightsavers

Annual ReviewSightsavers

Website Blog DesignSightsavers

Website RedesignChange Grow Live

Annual ReportChange Grow Live

Contacts Mobile AppChange Grow Live

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© Tom Morton 2021