Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.
• Internal staff
• Design agencies
• Design lead
• Creative direction
• Stakeholder presentations
Develop Sightsavers' brand, to create guidelines on how to use the revised logo, font, colour scheme, iconography and other design assets in order to create consistency and continuity for multiple touchpoints including print, digital, video, and Social Media.
I designed the revised brand guidelines for Sightsavers for 2016. I created new iconography, chose the new brand font, and colour palette. I provided brand examples to help users understand how the brand should behave and appear on different touchpoints.
Increased brand trust and consistency across touchpoints by developing and creating: