Brand Development



Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.


• Internal staff
• Design agencies
• Freelancers

My role

• Design lead
• Creative direction
• Stakeholder presentations
• Implementation


Develop Sightsavers' brand, to create guidelines on how to use the revised logo, font, colour scheme, iconography and other design assets in order to create consistency and continuity for multiple touchpoints including print, digital, video, and Social Media.


I designed the revised brand guidelines for Sightsavers for 2016. I created new iconography, chose the new brand font, and colour palette. I provided brand examples to help users understand how the brand should behave and appear on different touchpoints.

Double page spread showing the colour palette and hierarchy


Image showing a double page spread from the brand guidelines of Policy and review document designs
Close up image of the guidleines showing advertising design approach
Image of the brand guidelines showing font and typography guidance
Double page spread showing infographics and icongography
Image of the brand guidlines with information on how to design posters

Video asset examples:

Design examples:

Mockup of posters designs in situ
Digital devices showing the barnad in-situ
Image of an A4 brochure of the education strategy report design
Image of a policy report close up shot
Annual report double-page spread design
Image of 3 pull-up banners showing the design in situ
Image of a 8-page roll-fold leaflet


Increased brand trust and consistency across touchpoints by developing and creating:

  • Revised logo
  • Revised colour scheme
  • Iconography
  • Brand guidelines
  • Social Media guidelines including audience personas 
  • Video guidelines including motion graphics templates for openers, lower thirds, and end frames
  • Personas
  • Accessibility guidance

Selected Works

SDGs CampaignSightsavers

Annual ReviewSightsavers

Website Blog DesignSightsavers

Website RedesignChange Grow Live

Annual ReportChange Grow Live

Brand RefreshChange Grow Live

Contacts Mobile AppChange Grow Live

Get in touch:

© Tom Morton 2021