Brand Development

Sightsavers

Client

Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.

Audience

• Internal staff
• Design agencies
• Freelancers

My role

• Design lead
• Creative direction
• Stakeholder presentations
• Implementation

Brief

Develop Sightsavers' brand, to create guidelines on how to use the revised logo, font, colour scheme, iconography and other design assets in order to create consistency and continuity for multiple touchpoints including print, digital, video, and Social Media.

Approach

I designed the revised brand guidelines for Sightsavers for 2016. I created new iconography, chose the new brand font, and colour palette. I provided brand examples to help users understand how the brand should behave and appear on different touchpoints.

Double page spread showing the colour palette and hierarchy

Guidelines:

9 pages displayed from the video guidelines

Video asset examples:

Idents produced by Found Studio

Design examples:

Digital devices showing the barnad in-situ

Image of an A4 brochure of the education strategy report design

Image of 3 pull-up banners showing the design in situ

Results

Increased brand trust and consistency across touchpoints by developing and creating:

Revised logo
Revised colour scheme
Iconography
Brand guidelines
Social Media guidelines including audience personas
Video guidelines including motion graphics templates for openers, lower thirds, and end frames
Personas
Accessibility guidance