SDGs Campaign

Client

Sightsavers is an international charity working to prevent avoidable blindness, support equality for people with disabilities and advocate for change.

Audience

• Internal staff
• Public

My role

• Design lead
• Creative direction
• Stakeholder presentations
• Implementation

Brief

Create an awareness campaign to educate staff across Sightsavers' 31 global offices, and the public on the Sustainable Development Goals (SDGs), and what goals Sightsavers were contributing towards over the next 15 years.

Approach

I developed a strategy utilising the user experience method of ‘Progressive Disclosure’ for the campaign. This method discloses information in stages helping complex information easier to understand, and also increases the likelihood of knowledge retention with audiences.

I created the visual identity for the campaign, with physical and digital assets crafted to interrupt and engage staff at different touchpoints they had on a day-to-day basis, resulting in a multi-touchpoint campaign which was released over an eight-week period to all staff. Each week the assets were updated, revealing more information about the SDGs.

Slide up/down to reveal poster augmented reality

Campaign video

Results

I left Sightsavers soon after the campaign was launched, but have been told that it was a great success. Not only did it create awareness of the SDGs, but also built excitement and team morale. Sightsavers also received a letter directly from Amina Mohammed on behalf of the UN Secretary-General, congratulating Sightsavers for its contribution towards the SDGs and for the awareness campaign. 

Assets created included:
• Promo video
• Augmented reality posters
• Laptop screen wallpapers
• Social media graphics
• Email design
• Website

Want to know more?

Send me an email at: 
tom@tommortondesign.com

© Tom Morton 2025